Learn how storytelling builds your business at NCRA’s 2019 Business Summit

Ann marie Houghtailing

Ann marie Houghtailing, entrepreneur, storyteller, and business coach, will present her Storytelling & Business Development session at NCRA’s 2019 Business Summit being held Feb. 1-3 at the Manchester Grand Hyatt in beautiful San Diego, Calif.

Houghtailing, who launched her practice as a business development expert in 2009 with only $5 in her pocket, a Macbook, and a truckload of tenacity in the worst economic climate of her life, developed the Corporate Alliance Partner for the Institute for Sales and Business Development at the University of San Diego, Calif., just one year later. Today, she has the reputation of being one of the most sought-after business development and storytelling experts in the country and speaks regularly on Narrative Leadership and how to use storytelling as a tool of influence in business with her trademarked Narrative Imprinting® process.

Participants can expect to learn an array of skills from Houghtailing, including:

  • An understanding of why our brains love storytelling
  • How to use a character-driven story to increase emotional connection, build trust, and create relationships
  • How to evaluate current processes to increase narrative impact
  • The importance of threading narrative and questions throughout the consultation process
  • How to use presentations and consultations to influence your audience
  • How to synthesize information into narrative
  • How to make your presentations and consultations memorable
  • How to increase conversion rates through narrative imprinting
  • How to be memorable

According to Houghtailing, to establish trust and build relationships, we have to create a Narrative Imprint™. The ability to hold someone’s attention and create trust through narrative recognition is critical throughout the business development process from casual meetings to consultations and presentations.

“We now know that storytelling creates a bond between teller and listener,” said Houghtailing. “Old modalities of features and benefits and mission statements are not effective or sustainable. Training professional service providers to be excellent communicators and storytellers accelerates the relationship development process, increases conversion rates, and infuses the consultative process with humanity and elegance. People may not remember the features and benefits of your service, but they will never forget the story you told them about how you saved a company millions, increased revenue, or transformed leadership.”

Mike Miller

Houghtailing will join past NCRA Director Mike Miller, FAPR, RDR, CRR, a freelance court reporter from Houston, Texas, who is known for his popular Depoman.com forum, which provided court reporters with a medium to share insights and address common issues from 1997 to 2015. Also recognized for his Tough Love session, Miller will lead a seminar called “Tough Love Part 2,” which will challenge the most sacred beliefs about the business of court reporting with a focus on why being stuck in 1985 isn’t going to alleviate any of the issues faced by agencies and reporters in the 21st century.

Eunice Carpitella

Also on the schedule is Eunice Carpitella, a professor at the Wharton School at the University of Pennsylvania, who will serve as keynote speaker. She will address the practical idea that simple shifts in our routine patterns of interaction and mindset make it possible for business leaders to include, engage, and unleash everyone in solving problems, driving innovation, and achieving extraordinary outcomes.

Early registration rates end Dec. 10, for NCRA’s 2019 Business Summit. To save even more money, attendees are encouraged to book their hotel now before the guaranteed room block ends Jan. 8, 2019. Online registration for the 2019 Business Summit closes Jan. 20, 2019, and onsite registration and pricing starts Jan. 21, 2019.

Don’t forget, February is the perfect time to book early and stay late to enjoy the beauty, sunshine, and numerous attractions San Diego has to offer.

Take your business to the next level at the 2019 NCRA Business Summit

Take your business and yourself to a whole new level at the NCRA Business Summit, formerly the NCRA Firm Owners Executive Conference, in sunny San Diego, Calif., from Feb. 1-3, 2019.

Freelancers, firm owners, and managers all will find something in the expanded program, which will include two keynote speakers, compelling panel discussions on topics critical to the growth of the profession, and even more networking opportunities than in previous years. Also making a comeback is the Super Bowl Party to close out the event – another great reason to stay overnight Sunday for an extra few days to really get to know this one-of-a-kind city.

In addition to the networking events and backdrop of San Diego, the NCRA Business Summit will feature business-focused education and access to high-end speakers and panelists who will not only inspire your business development but will also become a part of your network to help bolster your company into the future.

Guts, Grit, and Glory: Strategies and insights for transforming your selves, teams, and businesses

The Business Summit will feature keynote speaker Eunice Carpitella, a professor at the Wharton School at the University of Pennsylvania. At the core of this workshop, Guts, Grit and Glory, is the practical idea that simple shifts in our routine patterns of interaction and mindset make it possible for business leaders to include, engage, and unleash everyone in solving problems, driving innovation, and achieving extraordinary outcomes.

As business owners embrace a fierce pace of change in the business world, merely having an answer today or a solution to a problem now is insufficient for what lies ahead. The way we navigate and respond to these changes is paramount to our success as business leaders. We will learn and practice models for change that build trust, promote effective relationships, and create environments that elicit our best selves.

This strategic workshop will provide attendees with the opportunity to work “on” your business rather than “in” your business. Attendees will be invited to consider making small changes and implementing simple norms that, when applied, generate big results that can be applied by everyone at every level, from the C-suite to the front line of any organization, large or small.

Workshop participants will consider why business owners and leaders fail. Let’s face it, we all know how challenging it can be to do things differently. In fact, studies show that when doctors tell heart patients they will die if they don’t change their habits, less than 20 percent are successful in changing their habits. The same holds true in a business environment. We have all worked hard to become experts in our field; yet, mastery does not guarantee sustainability or ensure legacies.  In order to thrive, we must now become relentless and curious learners.

This workshop is highly experiential and will comprise a multitude of learning modalities to include an interactive and informative presentation, round-table discussions, individual reflection, and opportunities to connect at large by tapping into the expansive and talented resources among all participants.

Attendees will be inspired to practice new behaviors of personal courage, innovation, and inclusion that they can implement upon their return to the workplace.

A Superbowl Party for the Win!

Wind down your Business Summit experience with one final networking night at the NCRA Super Bowl Party. Come for the food, come for the commercials, come for the game, but most of all come for the connections you can make with other like-minded business people. The most valuable player award will go to everyone who attends and learns more about how to help their businesses and the profession at large prosper in the future.

Come early and stay late. This is an event where everyone goes home a winner!

Registration now available for the NCRA Business Summit, Feb. 1-3, 2019, San Diego, Calif.,

4 reasons to attend the NCRA Business Summit

Registration is now open for the NCRA Business Summit, an educational event with robust content, actionable takeaways, and networking opportunities, to be held Feb. 1-3, 2019, in San Diego, Calif. Here are four reasons why any professionals who own or lead court reporting, captioning, and legal videography firms, including freelancers, will want to attend this event.

  1. This is an event for everyone who owns their own business – anyone who wants to learn more about running and growing their business, whether they are a freelancer, a manager, the owner of a small firm or a large firm, or whether they are mostly interested in captioning, court reporting, or some other aspect of the profession. If you’ve seen this event as one for a small group in the past, we hope that you will look at all the materials and consider if this event is a good fit for you.
  2. One of the keynote speakers, Eunice Carpitella, a professor with Wharton School at the University of Pennsylvania, will explore the idea that, in a world of incredible change, it is even more important to build trust and relationships. Carpitella helps individuals find ways to make their companies unique and help them thrive in the current atmosphere. In fact, the point of the entire Business Summit is not just to give good content to our companies – large and small – on making good business decisions for a few days out of the year, but also to aid firms build networks that will help grow their business for the entire year.
  3. The planned panel-led discussion about third-party contracting is a topic NCRA is addressing for two important reasons. As a best practice, national organizations should be setting the table for topics of national importance, and we plan to continue this practice. It is NCRA’s responsibility to educate our members and to hear both sides of the conversation, which is how the Association makes good decisions about the future. Come and be a part of this open dialogue.
  4. The most important networking event of the Business Summit is returning this year with the Super Bowl Party on Sunday. This won’t be the only networking event, but you won’t want to miss the chance to kick back and truly enjoy yourself without pressure during this networking event. There will be something for everyone: great food, debate about the best commercials of the year, and the chance to root for the best teams in the NFL – all while enjoying the company of colleagues from around the country.

Early registration rates in effect!

Registration fee includes:

  • All programming on Saturday and Sunday
  • Opening Reception
  • Breakfast on Saturday and Sunday
  • Super Bowl Party

Visit NCRA.org for more information and to register.