Generation Z loves captions

A few studies have found that Generation Z, consisting of people born between the mid-1990s and the mid-2000s, find using captions helps them with learning and comprehension. The article offers some insights into the Gen Z group, many of whom are digital natives and are able to use multiple screens at a time. This multi-tasking is one of the reasons captioning is considered useful by this cohort, says one study.

Read more.