Don’t Miss Out: Register for the Business Summit Today

Register for NCRA’s 2019 Business Summit being held Feb. 1-3 at the Manchester Grand Hyatt in beautiful San Diego, Calif. The hotel room block closes on Jan. 9, so you can still save money by booking your hotel now.

The schedule is filled with insightful, informative, and cutting-edge sessions designed to provide the freelancers, firm owners, and managers attending with the latest tools and techniques for growing their business.

Community engagement and how it helps your business

A session titled “Civic Best Practice: Corporate Community Engagement” will explore why corporate community engagement is considered one of the best practices in today’s business environment and how to be successful at it. Find out more about the benefits businesses gain by integrating community engagement into their business plans, such as boosting employee commitment and recruitment. Gains also include raising awareness of the services and products the companies provide and securing reputations as leaders in the community. The session will culminate with a special Veterans History Project, as an example of just one of many wonderful ways to showcase the services and skills your business provides while giving back to those in the community who have served their country. The live oral history will capture the story of Rear Admiral Ronne Froman, USN (Ret.). In addition to serving 31 years in the U.S. Navy, Froman was the first woman to serve as commander of the U.S. Navy Region Southwest. In her last Navy job, she also served as the director of ashore readiness for the chief of naval operations, responsible for nearly 90 Navy stations and bases around the world with a $7 billion budget. As a change agent, Froman’s careers have spanned the military, public, private, and nonprofit businesses. Rear Admiral Froman will be interviewed by Jan Ballman, FAPR, RPR, CMRS, of Minneapolis, Minn.

How storytelling can boost your business

Ann marie Houghtailing, entrepreneur, storyteller, and business coach, will present her Storytelling & Business Development session. Houghtailing, who launched her practice as a business development expert in 2009 with only $5 in her pocket, a MacBook, and a truckload of tenacity in the worst economic climate of her life, developed the Corporate Alliance Partner for the Institute for Sales and Business Development at the University of San Diego, Calif., just one year later. Today, she holds the reputation as one of the most sought-after business development and storytelling experts in the country and speaks regularly on narrative leadership and how to use storytelling as a tool of influence in business with her trademarked Narrative Imprinting process.

Court reporting in the 21st century

Speaker and past NCRA Director Mike Miller, FAPR, RDR, CRR, is a freelance court reporter from Houston, Texas. As a follow-up to his Tough Love sessions, which have been held at national and state conferences throughout the United States, Miller will lead a seminar called “Tough Love Part 2,” which will challenge the most sacred beliefs about the business of court reporting with a focus on why being stuck in 1985 isn’t going to alleviate any of the issues faced by agencies and reporters in the 21st century.

Simple shifts can lead to extraordinary outcomes

Also on the schedule is Eunice Carpitella, a professor at the Wharton School at the University of Pennsylvania, who will serve as keynote speaker. She will address the practical idea that simple shifts in our routine patterns of interaction and mindset make it possible for business leaders to include, engage, and unleash everyone in solving problems, driving innovation, and achieving extraordinary outcomes.

Don’t wait.

Register now for NCRA’s 2019 Business Summit. Remember, online registration for the 2019 Business Summit closes Jan. 20, 2019, and onsite registration and pricing starts Jan. 21, 2019.

The 2019 Business Summit schedule features additional experts who will not only inspire your business development but also will become a part of your network to help bolster your company into the future. The event will also include compelling panel discussions on topics critical to the growth of the profession and even more networking opportunities than in previous years.

Also making a comeback is the Super Bowl Party to close out the event – another great reason to stay overnight Sunday for an extra few days to really get to know this one-of-a-kind city. And remember, February is the perfect time to enjoy the beauty, sunshine, and numerous attractions San Diego has to offer.

Actor Tom Hanks ‘hearts’ captioning

Photo by David Kindler

NCRA member Jo Gayle, RPR, CRR, CRC, a freelance captioner from Chicago, Ill., recently earned a shout-out from actor Tom Hanks for her captioning skills during an event held by the Chicago Humanities Festival. The JCR Weekly reached out to Gayle to find out more about being recognized by an international celebrity for her skills. The JCR Weekly also reached out to Brittany Pyle, director of production and audience experience for the Chicago Humanities Festival, to learn more about the benefits captioning brings to audiences.

NCRA member Jo Gayle, RPR, CRR, CRC

JCR | How did you connect with the Chicago Humanities organization?
JG | I was asked by a captioning company to caption some of their events.

JCR | How long have you been captioning for them?
JG | Three years, since fall of 2015.

JCR | What types of events do you caption for them and how often?
JG | I started out just captioning a few events, but this fall I did 15 events as well as a day-long marathon of interviews that I split with a remote captioner. The events are either interviews or lectures, and the Humanities Festival chooses which ones will be captioned based on audience interest and accessibility requests.

JCR | What do you enjoy most about working with this organization?
JG | They are extremely accommodating when it comes to making sure I have a comfortable and accessible work space. Also I’ve enjoyed the diversity of events and the famous people I’ve been able to caption: Alan Alda, Gloria Steinem, Al Gore, and James Comey, just to name a few.

JCR | What were you captioning when Tom Hanks gave you a shout-out?
JG | He was doing an interview with Peter Sagal of NPR to discuss his love of writing and his collection of short stories, Uncommon Type.

JCR | Did you know he was going to do that?
JG | What happened was they did not know the event was being captioned and only discovered it when they looked at the screen behind them that was going to display audience questions.

Here’s the back and forth from the transcript:

PETER SAGAL: We have a couple of questions from members of the audience who submitted them earlier. We selected a few. We’ll put them up on the screen.
TOM HANKS: Oh, really?
PETER SAGAL: Yes.
TOM HANKS: I thought this was a temporary graphic.
I just realized that. Has that gone on? So you get to say I read the best interview with Tom Hanks. Anybody deaf that is actually doing it? Anybody hearing-impaired?
PETER SAGAL: Hello, I am the person typing the captions.
THE CAPTIONER: That’s me.
(Laughter and applause.)
TOM HANKS: Let’s hear it — are they up here or back there?
THE CAPTIONER: I’m up here.
(Laughter and applause.)
PETER SAGAL: That’s great.
We actually do have some questions for you so we can put them up.
TOM HANKS: That is hilarious. I’m sorry. That is just fantastic. I’m sorry, that is truly fantastic.
“Which character in your book do you love the most and why,” says Jill. There you go. We want Jill’s name up there twice. I think that’s fabulous.
(Applause.)

JG | I felt I had to insert myself in there so they would know it was an actual person doing the captioning and not voice recognition or artificial intelligence.

JCR | What was your reaction?
JG | I got a big kick out of it, but I was overwhelmed when I received this email from him through the Humanities Festival:

You tell Jo Gayle that she made our night! A personality to go with those magic words! It was an honor to share the stage with her! Tell her that, or better yet, send her a text one word at a time … It was a grand night,
Tom Hanks

JCR | Did you get to meet him?
JG | No, unfortunately.

JCR | Have you met any other celebrities through this work?
JG | Alan Alda is the only celebrity I’ve met.

JCR | How long have you been a captioner?
JG | I’ve been a court reporter since 1980, and I transitioned into CART in 2004. I don’t do broadcast captioning, only CART captioning. Transitioning into CART was the best career move I ever made!

JCR | How did you learn about the court reporting/captioning profession?
JG | After four years of college and two years of grad school, I couldn’t find a job in what I majored in (mass communications), so my father, who was an attorney, told me about the court reporters he worked with and actually found a reporting school for me. I looked into it and found my niche.

This whole experience has been unreal. From getting the shout-out from Tom Hanks to having the event posted on both the NCRA and Illinois Court Reporters Association Facebook pages and in an email from the Chicago Humanities Festival to their subscribers has been beyond my wildest dreams! And the recognition from my colleagues is the topping on the cake!

 


Captioning provides accessibility

Here is what Brittany Pyle, director of production and audience experience for the Chicago Humanities Festival, said about the benefits that captioning brings to audiences.

JCR | How long have you offered captioning services to your audiences?
BP | We implemented open captions at our events in fall 2015.

JCR | What prompted your organization to begin providing captioning of your events?
BP | The Chicago Humanities Festival is committed to accessibility for all audience members. Back in 2015, I was learning a lot from my involvement with the Chicago Cultural Accessibility Consortium (CCAC). Based on audience feedback, I sensed that many people in our audience identified as being hard of hearing, and some audience members were deaf but ASL interpretation was not their preference. Being able to understand what a person is saying on stage is the primary value of our events. It became clear to me that making realtime captions available and visible to everyone in the room was going to be a clear benefit to our audience’s experience.

JCR | How long have you used the services of Jo Gayle?
BP | We’ve worked with Jo Gayle since the beginning of utilizing live event captions in 2015. We also work with a few other talented captioners in Chicago. We have so many events running at one time that we often need more than one captioner on a given day!

JCR | You mentioned that she is your go-to person for captioning services. Why is that?
BP | Jo has amazing accuracy. I’m very impressed by how she can listen to a fast talker rattle off complicated terminology and get it perfectly right on the screen. She works very hard to prepare for our events. She and I work together in advance to make sure she has everything we know about a particular speaker, words they might use, the correct spelling of names. Jo does a lot of prep work on her own, looking up videos of that person, learning their speech cadence, things they often talk about when they’re giving a presentation. If our audience members can spot her in a theater, they will flock to her after an event to thank her for how much her captioning helped them get more out of the event.

JCR | What would you say to other organizations considering offering captioning services to their audiences?
BP | It is so worth budgeting for this accessible service. I find captions to be beneficial to a wide audience. It makes our events inclusive of people who are deaf or hard of hearing but also elevates an experience that could be less than ideal, say, in an acoustically challenging church or helps aid understanding if a speaker has a heavy accent. I would also urge other organizations to aim for open captions (as opposed to closed captions on a device) so that they are integrated into the entire experience, and someone can see them from any seat in the house without having to self-identify. I would also urge organizations to make it easy and transparent for a person to request the service of open captions from your organization.

JCR | Please feel free to add any additional information you think would be helpful for the article.
BP | The Chicago Humanities Festival is a guest in over 40 venues per year, producing roughly 130 events per year. We try to make our events as accessible as possible by showcasing how to request accessible accommodations on our website when buying tickets, and our audience services representatives are trained to ask each ticket buyer if they require accessible accommodations as part of their order when speaking to people on the phone. While we haven’t been able to afford to caption all 130 events just yet, we do budget for requests, pre-schedule captioning in venues that would benefit from them, and we are always fundraising and applying for grants hoping to increase the number of events with open captions. I also think it would be a logistical challenge to get realtime captioners at 130 events, since a demand at that volume would certainly exceed the number of qualified captioners in Chicago! I would love it if more colleges and trade schools provided a pipeline into this growing field of realtime captioning for accessibility.

Celebrate 2019 Court Reporting & Captioning Week with NCSA Annual Challenge

2019 NCRA Court Reporting & Captioning Week

Support and promote the court reporting and captioning professions by taking part in NCRA’s National Committee of State Associations’ (NCSA) Fifth Annual State Challenge and earn a chance at winning the grand prize of a free registration to the 2019 NCRA Convention & Expo. The first-prize winner will receive five free NCRA webinars.

The NCSA challenge calls on all state associations and individuals to spread the word about the benefits of a career in court reporting or captioning. The challenge will culminate during NCRA’s 2019 Court Reporting & Captioning Week being held Feb. 9-16. The aim of the challenge is to encourage working professionals to reach out through career fairs and other activities to spread the word about the viable career paths of court reporting and captioning.

“You never realize just how much difference one presentation at a high school can make. There are so many people (students) who do not realize our profession even exists and the various types of reporting there are: official, freelance, and CART and broadcast captioning. You do not have to be perfect or a pro at public speaking to pull off a presentation. All you need is your machine and your laptop and the ability to do a realtime demo. Anything else is icing on the cake. The students will be in awe of what you can do — while at the same time showing them how you can kick Siri’s butt in translating the spoken word. Get out there and participate in Court Reporting & Captioning Week and the NCSA Challenge!” said NCSA Chair Huey L. Bang, RMR, CRR, an official court reporter from Pass Christian, Miss.

“With the shortage of reporters in the field, it’s more important than ever to let the public know what a reporter actually does and that you can make a good living while doing it. We need more people entering the field, and the only way to make that happen is to spread the word and do a demonstration at your local schools,” he added.

To help members and state associations celebrate the 2019 Court Reporting & Captioning Week, NCRA has available resources on NCRA.org/Awareness that includes press release templates, media advisories, activity ideas, and more. Other available resources include templates for official proclamations recognizing the week, flyers and logos, and materials for schools to use to help celebrate as well. This year’s Court Reporting & Captioning Week will mark the seventh year the Association has hosted the event.

“Court Reporting & Captioning Week is a great opportunity for us all to really take a little time to introduce our great profession to the world. Whether it’s a presentation at a local high school, a brief segment on the local news, or even discussing amongst friends what it is we do as court reporters and captioners, you could make a difference in someone’s life who would love this career path,” said NCSA Vice-Chair Carol Naughton, RPR, an official court reporter from Virginia Beach, Va.

“It’s always exciting to hear the different and unique ways states are getting involved and making a difference. I’m sure this year will be no different,” added Naughton, who is also immediate past president of the Virginia Court Reporters Association (VCRA).

“While doing an actual demonstration at a college or high school may be the quickest way to get someone into our profession, I encourage my state association and any individuals who can to get their state legislature to have a proclamation passed recognizing the week,” said Bang. “Whether it’s on the state level or your municipal level, it just gets people talking about what we do,” Bang added.

According to Naughton, VCRA is planning a social media challenge to celebrate the 2019 week. “While I’m not at liberty to share what’s up our sleeves, I can say that your state association may be called upon to meet our challenge. We may even challenge NCRA! So you better be ready!”

To learn more about NCSA’s State Challenge or to participate, visit NCRA.org/StateAssociations.

TCRA officers’ guest blog offers tips for lawyers needing a court reporter

Lexblog.com posted a guest blog on Oct. 3, written by Texas Court Reporters Association’s president Shari J. Krieger, RMR, and president-elect Lorrie A. Schnoor, RDR, CRR, offering tips to  help lawyers have a greater likelihood of having a reporter when they need one.

Read more.

NCRA member recognized by International Association of Women

​​The International Association of Women announced in a press release issued Sept. 25 that the organization has recognized NCRA member Jennifer Schuck, FAPR, RDR, CRR, CRC, as a 2018-2019 Influencer.

Read more.

Get noticed, find jobs, and start networking!

Did you know that the NCRA Online Sourcebook, the premier resource for finding professional court reporters, captioners, legal videographers, scopists, and instructors, receives 900 visits per day from peers, attorneys, firm owners, academics, and paralegals?

Log in and upgrade your listing today!

Stand out with Additional, Premium, and Premium Plus listings!

Registered, Participating, and Associate members receive a complimentary Basic Listing included with their NCRA membership. These NCRA members also have three options for upgrading their NCRA Online Sourcebook listings to stand out from the crowd.

  1. Additional Basic Listing: Purchase an Additional Basic Listing to showcase other services or your other locations. ($99)
  2. Premium Listing: Upgrade your complimentary Basic Listing for a separate dedicated detail page providing additional information about you, such as company name, alternate phone number, and services offered. ($250)
  3. Premium Plus Listing: Upgrade your complimentary Basic Listing for a separate dedicated detail page providing everything in the Premium listing, plus more, such as street address, company description, company website, Google map, and forward to a f riend. ($395)

 

Additional Basic Listing
$99.00
Premium Listing
$250.00
Premium Plus Listing
$395.00
All NCRA members receive a complimentary Basic listing for their individual profile as part of their membership. Members may purchase an additional Basic listing to showcase another address or other services for that member's individual profile.

(Note: Only personal images may be used for Basic listings. Company logos can be used for upgraded Premium and Premium Plus listings only.) Please visit the FAQ section for specific details on what information is included in each Sourcebook listing.
The Premium listing upgrades your complimentary Basic listing. It provides access to a separate dedicated detail page providing additional information about you.The Premium Plus listing includes all features of the Basic and Premium Listing, plus additional information including social links, 'about me'/company description, additional contact information and more.
• First and last name
• Professional designation
• Primary reporter type (court reporters only)
• Secondary reporter type (court reporters only)
• Primary employment type (non-court reporters only)
• City, state, ZIP
• Primary phone
• Fax
• Email
• First and last name
• Professional designation
• Primary reporter type (court reporters only)
• Secondary reporter type (court reporters only)
• Primary employment type (non-court reporters only)
• Company name
• City, state, ZIP
• Primary phone
• Alternate phone
• Fax
• Email
In More Details
• Services offered
• First and last name
• Professional designation
• Primary reporter type (court reporters only)
• Secondary reporter type (court reporters only)
• Primary employment type (non-court reporters only)
• Company name
• Street address
• City, state, ZIP
• Primary phone
• Alternate phone
• Fax
• Email
• Website
• Google map
In More Details
• Services offered
• Company description
• Forward to a friend

NOTES: To upgrade to a Premium listing you must:

  • Upgrade your existing complimentary Basic listing; or
  • To have multiple listings, (one Basic and one Premium level listing), you must first purchase an Additional Basic Listing, and then upgrade this listing to the Premium level

Here’s how to upgrade Your Online NCRA Sourcebook listing!

1. Log in to the NCRA member portal to access your profile

2. If you have a single Basic listing, access the “My Main Profile” to update your social media profiles, your profile picture, and your Services. NOTE: Remember to “Save.”

NOTES:

  • One image is used for all of your Sourcebook listings.
  • Only certain information will display, based on your listing level. (e.g. your social media profiles will ONLY display at the Premium Plus level.)

3. Select the “My Sourcebook listings” tab to see a list of your available Sourcebook listing(s).

4. Select the pencil to the left of the listing to make edits to that specific listing.

5. Click on a listing row to access options to either purchase an Additional Basic listing, upgrade to Premium, or upgrade to Premium Plus. (The yellow background in the preview indicates which listing you are currently viewing—assuming you have multiple listings.)

 

6. Use the button link above each listing preview to either purchase an additional “basic listing” or upgrade your basic listing to the Premium or Premium Plus levels.

7. Follow the system prompts to complete the purchase/upgrade transaction.

 

Networking advice for students

Cuyahoga Community College’s (Parma, Ohio) Captioning and Court Reporting Club President, Todd Robie, held a “How to Network at a Conference” seminar on April 3 for all students in the program. Both on-campus and online students were invited to participate. Robie gave valuable pointers for small- to mid-sized conventions and events. As he pointed out, these are your future colleagues and people you may have the opportunity to work with or for in the future. Make it your goal to start building your network!

Here are a few tips and tricks to review and take along with you to a conference you may be attending:

  1. What’s the best thing to get out of a conference? Connections! You want them to remember you and you to remember them.
  2. Everyone expects to meet new people at a conference and to talk with them.
  3. Wear your nametag! It can be a conversation starter in itself.
  4. Remember, folks are especially receptive to students so take advantage of that while you can.
  5. Take the initiative, as that sets you apart from others right from the start.
  6. Start out in a group if you are nervous and then branch out individually.
  7. You are terrific! Keep that in mind because it takes a terrific person to take on the challenge of this career and you have a lot to add to the profession.
  8. Start by preparing and having two basic introductions in mind along with two questions to start conversations. One intro should be a quick one and the second should be two or three sentences. Good news – you can use the same ones over and over again!
  9. Remember, the goal is to turn that conversation into a networking opportunity.
  10. Check out the layout/floor plan of the convention in advance. Common areas are the best places to network.
  11. Take the time to review the schedule and circle potential networking opportunities. Most of your connections will be made outside the sessions in such places as food lines, coffee and drink stations, and breaks.
  12. Do a little research on who is attending the convention and who you would like to meet. Make a list of them.
  13. Keep a file of any business cards you receive and ask them if you can contact them with any additional questions you might have as you continue on your journey as a student.
  14. Take the time to write down what you talked about with the individuals you’ve spoken with.
  15. Of course, dress appropriately.
  16. Feel free to send the people you meet a thank-you email.
  17. Most importantly, enjoy yourself and all those you meet!
  18. So go ahead and join your state and national organizations and make your plans to attend these conventions and conferences!

Don’t miss your chance to save on 2018 Convention registration fees. Register by July 23 to save!

Speak up about what we can do for our clients

Sandy Bunch VanderPol

By Sandy Bunch VanderPol

Every day, day after day, when we set up our steno machine, we do what we are trained to do: report the proceedings; create a verbatim record; and provide the record to the client. We are the “Guardians of the Record;” we are often the only neutral, disinterested person in the proceeding; we are trusted by all parties to be a professional in the room, a protector of their record. This is our job. We all understand the importance of our job and why we are an integral part of the judicial process. But what if there’s more to our job? Is there even more to our job? I think there is, and this other part of the job is truly why I’m passionate about court reporting.

In the 1980s, doing my job every day, I became restless and even bored. Boredom with the job and uncertainty about the future of court reporting became a part of my thoughts every day.

Today, 35 years later, I’m still reporting and passionate about court reporting. What changed? The purpose of my job changed.

Opportunities abounded with the introduction of technology into our profession. This was a chance to market something new to my clients, value-added services that, I was hoping, all of my clients would certainly be desirous of and be eager to pay for. This was a chance to speak up about what I could do for the attorneys, what I could add to the litigation process beyond the creation of the verbatim record. I was super-excited and rejuvenated in my job, stoked about the prospect of adding value to the litigation process, becoming an integral part of the “team” in the litigation process — not just the silent person at the end of the table.

Now the hard part — moving forward with the marketing, first, of rough draft transcripts, which would soon include interactive realtime reporting, remote realtime streaming, litigation support programs, videotaping of proceedings, syncing the videotapes, transcript repositories, electronic delivery of transcripts, hyperlinking exhibits to the transcripts, marking and distributing exhibits electronically at depositions, and on and on. This is a new world for court reporting, I thought, and I wanted to be the first in my area to market this technology. I had to learn to market to attorneys. Without any education beyond high school and court reporting school, I wasn’t sure what to do. I guess you could say I was a bit tongue-tied.

My plan was a simple one at the time, a three-step process: a plan to educate, demonstrate, and sell my clients and potential clients on the new technology. At every job, every day, there was an opportunity for me to implement my plan. At each deposition I was reporting, I took the time to set up the equipment for realtime, electronic exhibits, or whatever value-added service I was marketing. At the appropriate time, the education process began with a simple explanation of the service I was selling, the time and dollars it would save the attorney/litigant, and a free demo day of the service. I’m sure many of you are thinking: “I can’t speak up and have this kind of conversation with attorneys. I’m too nervous. It’s not my job, it’s the firm owner’s job to market. I might not have the answers to all the questions. I don’t entirely understand the nuances of the technology to market it.” All of these concerns are legitimate and concerns that I personally had. Don’t let the concerns or fears stop you from implementing your plan. Your reward is just around the corner.

I want to share some of my tips for success in marketing our value-added services. Hopefully they may be of help to many of you. I’m sure some of you may have other tips to share, and I would encourage you to write to our NCRA editor, share them with her, so we can all benefit from them. [Ed. Note: Sandy is right; we’re always looking for business tips. Send them to jschmidt@ncra.org.]

PREPARATION: Have a plan for each day you market your technology. What technology are you marketing? Who is the audience (corporate counsel, IP counsel, workers’ comp)? An example of my preparation for interactive realtime usually includes bringing my iPads to the deposition, setting them up before counsel arrive, outputting on my CAT software in the “realtime output options” to my remote streaming account (in case there are attendees appearing remotely via telephone, I can send them the link and session code/password to the stream), and creating a job dictionary for the deposition.

IMPLEMENTATION: When counsel enter the room, confidence and professionalism should exude from you. Some reminders to ensure this professionalism are to stand when counsel enter, shake their hands, introduce yourself and the firm you are representing. Always dress in a professional manner. I like to be one of the best-dressed people in the room. Once the introductions are made and the lawyers now have a feeling of trust, I’ve found this may be the best time to state to them that you have realtime set up and ask if they would like to use the service. My experience has been that more than 50 percent of the time they do decide to use the service. Most counsel nowadays know what realtime reporting is, so the educational process may not be necessary, other than to quickly show them the few needed features of the realtime viewing software they would need to browse and restart realtime. Have a document prepared for those who are not familiar with realtime, touting its benefits to the litigation process.

After the deposition/proceeding has concluded, the opportunity arises for you to sell a rough draft transcript. Attorneys in our current time want information now, including our transcripts. Use this time, at the end of the deposition, to announce that a rough draft is available upon request and can be delivered within 15 minutes, or whatever time you can get it to them. If one side orders a rough, it is likely the other side will too. I would highly recommend attending the seminar on “Creating the Demand for Drafts (Life in the Fast Lane)” by Ed Varallo, FAPR, RMR, CRR. Varallo has a wealth of knowledge on this topic and has had great success in selling rough drafts at his depositions.

In my marketing to attorneys over the last three-plus decades, I have found some things are consistent in what attorneys are looking for:

• Focus your marketing on what attorneys need: saving them time and money.
• Information now! Sell your value-added service(s) with this slogan.
• Continuing education: Set up brown bag lunches with continuing legal education credits to educate attorneys on your services.
• Professionalism: You are a part of the “team,” and professionalism ensures the trust you deserve.
• A sense of humor: Make ‘em laugh with an anecdotal story when promoting a technology. We all have those “funny” stories about our technology.
• Attorneys usually follow what others have done. Share the success stories of the attorneys who have taken advantage of the services you offer.

Remember, if you don’t speak up about your value-added service, they won’t know about it. Step out of your comfort zone and be the marketer you can be.

Sandy Bunch VanderPol, FAPR, RMR, CRR, is a freelancer in Lotus, Calif. She also holds NCRA’s Realtime Systems Administrator credential. She can be reached at realtimecsr@calweb.com.

Sandy VanderPol, who is an NCRF Trustee, wrote this article on behalf of the National Court Reporter Foundation’s Corrinne Clark Professionalism Institute. Established in 2015, the Corrinne Clark Professionalism Institute is dedicated to aiding the education of court reporting students and new professionals about professionalism, branding, and building a successful career. Named for the late Corrinne Clark, wife of the late Robert H. Clark, NCRA’s longest tenured librarian/historian, the Institute was made possible by a generous donation contributed by Donna Hamer, Santa Paula, Calif., Robert’s cousin.

Don’t be left out of print: Update your 2018-2019 NCRA Sourcebook listing by April 15

April 15 is the deadline to update information for the 2018-2019 NCRA Sourcebook. The NCRA Sourcebook is the perfect chance for NCRA members to easily connect with other court reporters, captioners, legal videographers, and other related service providers. For the sixth year, the streamlined publication will be circulated to the entire membership. In addition, the print version of the NCRA Sourcebook is distributed at legal industry events and at conferences held for people who are deaf or hard of hearing.

Updating is easy. Members only need to log in using their NCRA ID# and password, then click “Login.” Under “My NCRA” follow these two steps: Choose “My Main Profile” and then choose “My Sourcebook Listings.” Make updates in both areas and be sure to click “save” at the bottom of each screen.

Any updates to a member’s record made by April 15 will be included in the 2018-2019 NCRA Sourcebook that will be mailed at the end of the summer. Updates are made to the online NCRA Sourcebook on an ongoing basis.

Please address any questions about your information to sourcebook@ncra.org.

Court reporting firm owners, should you always say yes?

A recent blog posted by Strategic Business Directs gives insight into situations where court reporting firm owners should consider saying no to a job.

Read more.