NCRA has announced that Marcia C. Ferranto, a nonprofit executive with more than 25 years of experience, has accepted the position of NCRA CEO and Executive Director. Along with her experience, she brings vast knowledge in the areas of leadership, relationship building, membership growth, and finance.
“Ferranto’s energy and passion are contagious. Her respect for members and staff, her intelligence and financial acumen, and her fresh ideas grabbed the attention of the board,” said NCRA President Chris Willette, RDR, CRR, CRC.
Prior to joining NCRA, Ferranto served as President and CEO of the Women’s Transportation Seminar International and the Women’s Transportation Seminar Foundation in Washington, D.C. During her tenure with WTS, she worked closely nationally and internationally with the U.S. Departments of Transportation and Labor, as well as federal, state, and local officials.
Other highlights of her tenure include a 100 percent growth in the organization’s membership, significant increases in its sponsored events, an increase in leadership programs to aid local chapters, and the development of an executive leadership roundtable that helped WTS link its membership to some of the most influential women thought leaders in the industry.
Ferranto has experience as an independent consultant assisting companies and nonprofits with strategic development. She also has strong branding skills.
She holds a Bachelor of Science in Business Administration from Widener University in Chester, Penn., and is a graduate of the Museum Leadership Institute, Getty Leadership Institute. She has also served as a guest speaker at the New York University’s Master’s Program at the Steinhardt School of Education, Department of Art & Art Professions.