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#DiscoverSteno campaign success

With the first social media campaign freshly finished, the buzz generated by court reporters and captioners is still reverberating across Twitter, Facebook, and Instagram. Thanks to all the participants in the #DiscoverSteno campaign, stories, photos, and inspirational messages were spread across the social media platforms, with the posts engaging members, encouraging aspiring stenographers, and raising awareness among those uninitiated to the benefits of the profession.

During the two-week campaign, Twitter and public Facebook pages alone saw 160 individual posts, resulting in a total audience reach of 89,000. Followers also took to Instagram, with several people posting a multiple-day story to illustrate how court reporting and captioning has benefited their lives. Hundreds of Instagram posts featured #DiscoverSteno, and the reach for these is immeasurable.

While some of these posts have already been shared on the official NCRA social media sites, look for more to come as these first-person stories and images will significantly help our shared goal of increasing interest in the court reporting and captioning professions.

Following the completion of the campaign, one post each from Facebook, Instagram, and Twitter was randomly chosen to win a $200 Amazon gift card. NCRA membership staff blindly selected a post from each platform, irrespective of the content of the post. Yet each winner had compelling posts to share, and we recommend following these individuals for further inspiration.

The Facebook post that was chosen was made by Daisy Reyes, a CART captioner in New Caney, Texas.

The Instagram post was made by Heather Bradfield, RPR, CRR, CRC, from Park City, Utah. While the post selected happened to be of the steno keyboard, Bradfield posted several personal photos and stories.

And the tweet that was picked was made by Marissa Loring, a court reporting student at South Suburban College in South Holland, Ill. The 190-wpm student is currently a scheduler at an Illinois agency and shared the following compelling story with her Twitter followers:

Though the official hashtag campaign has concluded, followers are encouraged to continue to use #DiscoverSteno in their posts across all social media to continue to raise awareness of the many opportunities and benefits of the profession. Due to the success of this effort, NCRA is planning to hold additional hashtag campaigns in the future. Look for announcements across the official NCRA social media platforms and keep sharing your steno adventures.

You can also share your stories at pr@ncra.org.

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