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How to calculate ROI from adding closed captions to YouTube

An article posted on Feb. 20 on discusses the value of captioning YouTube videos. According to the article, many YouTube video producers are reluctant to put the effort into captioning a video without a clear understanding of the return on investment. The article offers access to a free tool to help calculate the ROI of YouTube closed captions. The article also cites the findings of a study by Discovery Digital Networks of the SEO impact of captioning videos.

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